Here’s our wrap-up of the biggest mobile game updates from October

Here,s our wrap-up of the biggest mobile game updates from October.

alloween updates are aplenty- October brought some major changes across plenty of titles along with some killer timed events. League of Legends: Wild Rift introduced guilds, and the arrival of Hearthstone’s new Mercenaries mode brings RPG -like elements into the game.As for events, Roblox held what is arguably one of its most impressive music feats yet. The Insomniac World Party event was the virtual equivalent of Electric Daisy Carnival, the world’s largest dance music festival.

Other titles celebrating Halloween in style included Animal Crossing: Wild Camp, GranBlue Fantasy, Merge Mansion, Pokemon Go, Dissidia: Final Fantasy, and Phase 10: World Tour. Oh, and almost every Battle Pass imaginable got a Halloween makeover in October, Call of Duty Mobile’s Undead Siege being one of the biggest makeovers. Finally, one of our favorite highlights from October is viral tik-tok trends sending the old-school American Football game Retro Bowl to over 100k downloads.

Read on to find out more about how this happened, as well as the biggest mobile updates from October.

US market overview

• Cookie Run: Kingdom used Halloween and the new skin gacha system to climb even higher in daily revenues. This latest update introduced a new playable cookie (character), Pumpkin Pie, and 47 time-limited costumes. Released on the 28th October, the anticipation around this update saw daily revenue double from around $200k on the 27th to nearly $390 on the 28th. Daily downloads doubled too and continued to climb until the end of the month. October 30th was the busiest day of all for Cookie Run with 42k new downloads and revenues of over $500k.
• Archero finally got a clan system, enhancing the game’s social elements with a clan shop, donation mechanics, guild gifting with IAP-transactions and much more. This new system adds a lot of replayability to the game, especially with the addition of clan daily log-in bonuses, new daily quests and clan gifts. Players can now check their progress through a new clan lobby, complete with its own clan shop and clan chests, which reward all players in the clan rather than just one when opened. Finally, the launch of Halloween Carnival on the 28th introduced Halloween themed skins and the Halloween Carnival level.  



One of the Archero’s Clan features is a communal Clan Gift, which rewards free goodies to all clan members when someone purchases certain items from the game’s shop

• League of Legends: Wild Rift introduced guilds, enabling players form communities and accomplish goals together to gain Guild Levels to develop the guild and unlock rewards and perks.
• Guild vs. Guild competition rewards the guilds with Guild Points (used to level up the guild) and players with Trophy Points (winning guild gets a large amount of both). These Trophy Points are used by the player to progress on an individual GVG reward track, which includes, e.g., exclusive cosmetic rewards.
• Riot also made the most of Halloween by introducing Halloween themed cosmetic items as part of a limited time mega bundle IAP offer, as well as three new champions (Veigar, Jayce and Caitlin), a Way of the Dragonmancer co-op event, new skins and a new Wild Pass season.
• Now with guids, players can participate in weekly Guild vs. Guild competitions, where two guilds are pitted against each other every week (guilds change every week). Two guilds each represent a champion of the game and they are pitted against each other on who gathers the most supplies during the week-long competition. Supplies are gained from completing co-op tasks and completing matches with guild members. 



In weekly Guild vs. Guild competitions, two guilds each represent a champion of the game, and they are pit against each other on who gathers the most.

Phase 10: World Tour Halloween Land event – The popular card-based game from the creators of Uno introduced a Halloween themed amusement park where players are tasked with creating the park by gathering limited-time items and event materials rewarded from a special event mini-gacha game. These games have a limited number of tries but you can gain more by playing through the main journey mode of the game. Event materials can also be sent between friends and gained from a daily incentivized ad. Finally, upgrading and building new constructions within the park rewards players with Stars, an in-game currency used to unlock progressive reward chests containing boosters and special decorative items.

Also, with this update, Phase10 added a Team system (guilds), which brings the players socially together. Currently, team members can chat together and complete simple co-op tasks to earn rewards for all the team members. The maximum team size is also noticeably small as there’s only space for four members.




In Phase10’s Halloween event, event gacha mini-game tries were gained by playing the main journey mode of the game.

Thank,s